Dress It
AI fashion studio for brands to create campaign-ready product visuals with generated models, editable scenes, and faster creative workflows.
Overview
Fashion brands spend a significant chunk of their production budget on campaign photography — booking models, studios, and photographers for content that may be used for a single season. Dress It explores what happens when you replace that pipeline with AI-generated visuals.
The product lets brands upload product photos and generate campaign-ready images with AI models in configurable scenes. I built the image generation pipeline on GCP, the frontend with Next.js, and the backend API with NestJS. Payments and subscriptions run through Stripe.
It is a B2B product aimed at small-to-mid-size fashion labels that want fast, cost-effective visual content without the overhead of a full production shoot.